Updated: Oct 21, 2020
Generous and fluid shapes, oversized volumes, mini and long mixed together are the protagonist of the new Erica Iodice Milano Fall Winter Collection. The young and enterprising italian designer for this season aimed to women who want to wear exclusive creations with a jaunty soul.
The 80s silhouettes and the Italian tailoring are the main inspiration of the Prêt à Couture brand founded by Erica Iodice in 2016. The pursuit of excellence, the sartorial quality, the renowned Made in Italy is what distinguishes ERICA IODICE Milano.
The collection will be on sale at the multi-brand boutique, in the medium-high segment, Aliona inside The Beach Shopping Mall at Jumeirah Beach Residence.
At the moment the commercial strategy aims to have representative boutiques in the Emirates and in the main international department stores, to have a widespread diffusion at the wholesale level and to be able to open the first single-brand store in Milan.
Erica Iodice Milano is in fact also presentat Alhazm: the department store inside the Style de Vie shop in Doha inaugurated last year.