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Gucci Primavera: A Celebration of Love, Renewal and New Beginnings
There is something incredibly beautiful about the idea of spring, not simply as a change in season, but as a feeling. A sense of starting again, opening up to possibility, and allowing yourself to fall in love with life all over again. That feeling sits at the heart of Gucci’s new Primavera campaign, which celebrates rebirth through the transformative power of love. Directed by Johan Renck, the campaign unfolds through a short film that feels almost cinematic in its simplicit
7 days ago2 min read


IWC Introduces the Ingenieur Automatic 35 with a Stunning New Pool Dial
Marking the continued evolution of one of its most celebrated collections, IWC Schaffhausen has unveiled a striking new edition of the Ingenieur Automatic 35, introducing a fresh dial colour aptly named "Pool." Inspired by shimmering aquamarine waters, the vibrant new hue brings a contemporary, summer-ready aesthetic to the luxury sports watch while preserving the timeless design language that has defined the Ingenieur for decades. Originally conceived in 1976 by legendary wa
Jul 62 min read


GIORGETTI Yuan: Where Ritual Becomes Form
Unveiled during Milan Design Week 2026, Yuan marks a refined collaboration between Italian design house Giorgetti and Chinese studio Outin.Design. Rooted in the centuries-old tradition of the tea ceremony, the collection reinterprets ritual through a contemporary design language that bridges Eastern philosophy and Italian craftsmanship. At the heart of Yuan is Antichi Impasti Romani®, a distinctive finish inspired by ancient Roman building techniques. Crafted from natural mat
Jun 181 min read


HUBLOT SUMMER: THE ART OF PASTEL CERAMIC
Hublot Paints Summer 2026 in Pastel Ceramic For Summer 2026, Hublot returns to Saint-Tropez with a vibrant celebration of colour, craftsmanship and innovation. The Swiss watchmaker unveils its latest Big Bang Summer collection, spotlighting pastel ceramic creations inspired by the Mediterranean’s dreamy palette of sunrises, sea blues and sunset hues. Leading the launch are two limited-edition Big Bang Summer models featuring a striking blend of mint green, pink and sky blue c
Jun 181 min read


A New Golden Chapter: The LANGE 1 DAYMATIC HONEYGOLD
A. Lange & Söhne marks one of the most meaningful dates in its history with the launch of a rare and refined limited edition: the LANGE 1 DAYMATIC HONEYGOLD , restricted to 250 pieces . The release coincides with the brand’s immersive pop-up exhibition at Dubai Mall, offering collectors a timely opportunity to experience the craftsmanship behind the maison’s latest creation. A Tribute to Heritage It commemorates both Ferdinand Adolph Lange’s founding of German precision watch
Dec 12, 20252 min read


Chopard L.U.C Grand Strike: When Time Learns to Sing
In the rarefied world of Haute Horlogerie, some timepieces do more than measure the passing hours- they compose them. Chopard’s newest masterpiece, the L.U.C Grand Strike , arrives as a resounding testament to what three decades of quiet ambition, technical craft, and musical obsession can achieve. Launched to mark the 30th anniversary of Chopard Manufacture in Fleurier , this remarkable creation is not merely a chiming watch. It is the Maison’s most complex sonnerie timepiec
Nov 22, 20253 min read


COLLABORATION BETWEEN GIORGETTI AND MASERATI LAUNCHES IN DUBAI
A new international stage has arrived for the collaboration between Giorgetti and Maserati in the United Arab Emirates, after European presentations in Milan, Paris, and London and an overseas debut in New York. The exclusive Giorgetti Maserati Edition collection of furniture and the one-off Grecale Maserati Giorgetti Edition car, an expression of the marriage of design and performance, are being presented inside the Al Tayer Motors Maserati showroom in Dubai , which has th
Oct 29, 20253 min read


ETRO PRESENTS SS26 COLLECTION
Etro in Flux: Marco De Vincenzo’s Ritual of Movement Etro is not just a brand—it is a language. A metamorphic, mercurial idiom that feeds...
Sep 25, 20252 min read


Mechanical Poetry in Motion: Les Cabinotiers Temporis Duo Grand Complication Openface
In the world of haute horlogerie, few creations command attention like Vacheron Constantin’s latest masterpiece the Les Cabinotiers...
Jun 25, 20252 min read


OMEGA Unveils Its Most Intimate Secret Yet in “My Little Secret” Campaign
Luxury watchmaker OMEGA has revealed its latest innovation in style and precision with the introduction of the first-ever Aqua Terra 30...
Jun 20, 20252 min read


DEEP IN THE ABYSS: ZENITH UNVEILS SHADOW VERSIONS OF THE DEFY EXTREME DIVER & DEFY REVIVAL DIVER
Bold, technical, and built for the depths — ZENITH redefines luxury dive watches with stealth titanium editions. Since its inception in...
Jun 17, 20252 min read


Chopard at Cannes 2025: A Love Story Written in Gold and Stardust
When the spotlight sweeps across the Croisette this spring, the first gleam to dazzle the Riviera won’t be a camera flash but the glint...
May 16, 20253 min read


Kendall Jenner, Sabrina Carpenter, Kerry Washington and more wear Chopard wear Chopard to The MET Gala 2025
Kendall Jenner, Sabrina Carpenter, Kerry Washington, Sadie Sink, Sofia Richie, Liu Wen, Omar Apollo, Georgina Rodriguez and Paloma...
May 7, 20251 min read


AGMC Becomes Official BMW Classic Partner, Offering Dedicated Services for Classic BMW Owners
AGMC, the exclusive importer of BMW, MINI, and BMW Motorrad in Dubai, Sharjah, and the Northern Emirates, has been officially certified...
May 1, 20252 min read


Timeless Elegance Meets Festive Vibrance: Tudor Black Bay Chrono Flamingo Blue
As Holi approaches, the festival of colors calls for celebrations marked by vibrancy, heritage, and bold statements. What better way to...
Mar 12, 20252 min read


A Chromatic Revolution: Hublot Unveils the World’s First Multicolor Ceramic Watch
At Hublot, innovation is more than just a buzzword—it’s a relentless pursuit of the extraordinary. The Swiss luxury watchmaker has long...
Feb 19, 20252 min read


A Timeless Triumph: The 1964 Ferrari 250 LM Crowned Best of the Best at The Peninsula Classics 2024
In an extraordinary celebration of automotive excellence, the 1964 Ferrari 250 LM has been crowned the winner of the 10th annual The...
Feb 11, 20253 min read


A THIRD VENDÉE GLOBE FOR ALAN ROURAHUBLOT CELEBRATES THE SAILOR'S INCREDIBLE TENACITY
Each Vendée Globe is unique. Each race presents a new challenge. A trip around the world, a new page in history, and the constant desire...
Feb 4, 20253 min read


Boucheron – Histoire de Style 2025: Embracing the Wild with "Untamed Nature"
Histoire de Style 2025: Untamed Nature Nature has always been an endless source of inspiration for the master jewelers of Place Vendôme,...
Feb 3, 20252 min read


THE DIOR HAUTE COUTURE SPRING-SUMMER 2025 COLLECTION: A TIMELESS ODYSSEY
Dior's haute couture has always been a poetic dialogue between past and future, but for the Spring-Summer 2025 collection, Maria Grazia...
Jan 30, 20252 min read



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