In the hush of a midnight museum, under the soft glow of timeless masterpieces, John Jacobs unveils its latest collection—Gilded—an ode to self-love, quiet strength, and everlasting allure. Featuring the ever-graceful Aditi Rao Hydari, this campaign transcends eyewear to narrate a tale of elegance found within.
The narrative begins with Aditi as a forgotten muse awakening to the faint glint of light reflected in her bejeweled glasses. As she meanders through the gallery, her journey transforms from seeking external love to discovering her inner radiance. The intricate details of her frames—crystal embellishments set against rich acetates and lightweight metals—serve not just as accessories but as symbols of resilience and refined beauty.
“Gilded speaks to the beauty in resilience—a quiet strength that feels timeless,” Aditi shares. “It’s about finding grace in every moment, even the simplest ones, and embracing an elegance that’s true to yourself.”
The collection introduces 32 optical and 12 sunglass styles that fuse opulence with modern craftsmanship. Subtle crystal accents and whispered hues in muted tones add a hint of sophistication, perfect for elevating everyday looks. The designs balance femininity with functionality, blending Italian acetates, German lenses, and Japanese technology into wearable art.
“We’re thrilled to present Gilded, a collection that’s more than just eyewear—it’s a celebration of art, romance, and individuality,” says Apeksha Gupta, CEO of John Jacobs. “Aditi Rao Hydari was the natural choice for this campaign. Her timeless grace mirrors the essence of Gilded, inviting wearers to embrace elegance in their own journeys.”
At its core, John Jacobs stands as a canvas for self-expression. By partnering with industry stalwarts like Mazzucchelli, Rodenstock, and Tokai Lutina, the brand pushes the boundaries of material innovation and design experimentation, making luxury eyewear an accessible reality.
Gilded is more than a collection; it’s a poetic reminder to find beauty in resilience, to see strength in every reflection, and to wear grace like a second skin. With John Jacobs, eyewear isn’t just an accessory—it’s an attitude. Step into the Gilded universe.
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