2023 saw leading fashion house Leem expand its global presence with its launch on Selfridges.com, one of the most prestigious department stores in the United Kingdom. Leem has been at the forefront of the fashion industry, growing a loyal modest fashion following globally. This expansion marked another significant milestone for the brand this year, making it the first Middle Eastern clothing brand to launch on Selfridges.com.
Launching on Selfridges.com was a pivotal point in Leem’s global growth strategy, mentions Miles Young, Managing Director at Al Hala Group, Leem’s parent company. We were thrilled to be expanding Leem's presence internationally through our launch on Selfridges.com. Our brand has always been committed to offering versatile and contemporary fashion for women worldwide, and Selfridges is the perfect platform to showcase our unique aesthetic.
Designed for a global audience, Leem’s seasonal collections will continue to bring fashionable modest looks to the modern-day woman, wherever she may be. In the five years since its creation, the brand has earned a loyal modest fashion following globally and continues to expand steadily across the Middle East and globally via strategic digital platforms.