Shama Perfumes Opens Flagship Boutique in Abu Dhabi, Honoring Five Decades of Heritage in Luxury Fragrance
- luxpressomagazine
- 17 minutes ago
- 2 min read

The Gulf has always had a deep, living relationship with fragrance - a culture where scent is not just worn but woven into daily life. Now, one of the region’s most revered heritage perfume houses has opened its doors in Abu Dhabi.
This July, Shama Perfumes unveiled its newest flagship boutique in Marina Mall, marking its first retail presence in the UAE and its third across the GCC, following celebrated openings in Muscat and Doha. For the family-run brand, founded in Mumbai in 1977, the launch represents both a milestone in expansion and a tribute to its 50-year journey of craftsmanship and tradition. Stepping into the new boutique is more than a retail encounter: it is a sensory immersion. The space draws on regional architecture and Indian artistry, with design details that echo the heritage of perfumery itself. Guests are invited to embark on an olfactory journey through personalized scent consultations, bespoke gifting rooms, live calligraphy, and elegant packaging crafted with heritage fabrics and tassels. At the launch, visitors were treated to curated experiences including a tea station, guided scent styling, and live box painting by a featured artist - an embodiment of the artistry and ritual that define Shama.

A Legacy Carried Forward
Founded nearly five decades ago by the Shama family, the brand has always sought to preserve the traditions of Indian perfumery while harmonizing them with Arabian elegance. At its helm today is Mr. Salman Salim Shama, Managing Director and third-generation custodian of the house. He continues the vision of his father, Mr. Salim Umar Shama, who for decades quietly shaped the brand’s reputation for authenticity and artistry.
“Opening our doors in Abu Dhabi is more than expansion,” said Salman Shama at the boutique’s inauguration. “It reflects our deep respect for this region’s appreciation of the craftsmanship behind the highest quality of handpicked and curated oud and perfumes.”

Tradition Meets Modern Elegance
In an era when synthetic, mass-produced scents dominate the global market, Shama Perfumes has remained steadfast in its commitment to natural ingredients, artisanal oils, and rare ouds. Their collections, including Dehn Al Oud, the Royal Mirage Collection, Al Jild, and Khashab Al Oud, are celebrated for weaving cultural depth with refined luxury.
By opening in Abu Dhabi, Shama reinforces its role as a bridge between Indian heritage and Arabian sophistication. For the discerning Gulf consumer, the boutique offers not just perfumes but a celebration of artistry, storytelling, and the sensory traditions that define the region.
“The Gulf is where fragrance is not just worn, but lived,” Salman reflects. “Shama belongs here and we are here to stay.”
With its latest flagship, Shama Perfumes invites Abu Dhabi into its half-century-old journey, one that continues to preserve and elevate the timeless art of perfumery.
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