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Sweat, Sand and Sunshine: Active on the Beach returns in February




Dubai’s highly anticipated annual health and wellness festival, Active on the Beach, is thrilled to invite the fitness community for a joyous reunion on Sunday 25 th February 2024. Open to all, this one-day beach festival at the iconic Kempinski Hotel

& Residences Palm Jumeirah offers complimentary access to a feast of all things fitness, wellbeing and fun.


Now in its third consecutive year, Active on the Beach promises an action-packed itinerary, featuring an à la carte of fitness activities from morning to sunset. The festival encourages active engagement, inviting all attendees to participate in invigorating back-to-back live workouts including High Intensity Interval Training (HIIT), yoga, Pilates, transformative group meditations and mindfulness workshops for a hands-on experience of each activity.


Leading these fitness classes are some of the Middle East’s top fitness influencers, trainers and wellness experts. The line-up includes husband and wife duo Micheal and Vivienne Addo, popularly known as Mr and Mrs Muscle across social media with over 3 million followers, Health & Fitness Coach, Motivational Speaker, Fitness TikTok Sensation and Entrepreneur, Dina Sari Taji, Senior Pilates Teacher at MyCore Studios, Anesti Mano, and renowned Nutrition and Gut Specialist, Mary Cristine.


Tom Reece, Marketing Director at IEG Events, organisers of the event, expressed his excitement saying, “Active on the Beach is our gift to the UAE fitness community. It’s a free day of health and wellness, a celebration of the togetherness of like-minded people, and fun-filled activities for everyone. After last year’s sold-out event with over 800 attendees, we’re excited to bring back Active on the Beach for 2024 to the Kempinski Hotel & Residences on The Palm. Get ready for the ultimate

holistic beach fitness festival!”


In addition to the fitness festivities, attendees also have the opportunity to expand their knowledge about the latest trends in the fitness and wellness industries and browse through various leading and local homegrown brands on display, including Be-Kind, Noon, C&S Active, Reyo, Fit Flurry, Zaecy, White Tiger Qigong, Fitness with Dina, Round Fitness Studio, BeThatLife, All-Out Activewear and Physiowell. This year, attendees will receive complimentary goody bags upon entry, discounts from exhibitors, and much more. New to this year, there will be a dedicated children’s area for families which includes a bouncy castle, climbing frame, art and craft tent, face painting and balloon bending as well as a visit from the Kempinski Titan Tikes Mascot.


Active on the Beach is proudly presented by Dubai Active, the Middle East’s leading health, fitness and wellness event and welcomes this year’s Official Nutrition Partner, Be-Kind, E-Commerce Sponsor Noon Minutes and Community Partner, Sunrise Social Dubai, a community group run by volunteers who host free meetups, swims, yoga, Pilates classes, and activities at Kite Beach.

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