There is something incredibly beautiful about the idea of spring, not simply as a change in season, but as a feeling. A sense of starting again, opening up to possibility, and allowing yourself to fall in love with life all over again. That feeling sits at the heart of Gucci’s new Primavera campaign, which celebrates rebirth through the transformative power of love. Directed by Johan Renck, the campaign unfolds through a short film that feels almost cinematic in its simplicit