COLLABORATION BETWEEN GIORGETTI AND MASERATI LAUNCHES IN DUBAI

A new international stage has arrived for the collaboration between Giorgetti and Maserati in the United Arab Emirates, after European presentations in Milan, Paris, and London and an overseas debut in New York.

The exclusive Giorgetti Maserati Edition collection of furniture and the one-off Grecale Maserati Giorgetti Edition car, an expression of the marriage of design and performance, are being presented inside the Al Tayer Motors Maserati showroom in Dubai, which has the largest display area in the world and a reference point for fans and collectors of the brand in the Gulf region. An exceptional setting celebrating Italian excellence in one of the world's capitals of luxury and innovation.

The debut in the Emirates confirms the strategic importance of this market for Giorgetti, which will open its first monobrand store in Dubai in early 2026, in a building designed specifically for the brand by Pritzker Prize winner Richard Meier and managed by local partner Atelio, the design division of Vivium. 

This opening will be followed by a new monobrand store in Riyadh, reflecting the brand's growing presence in the Middle East.

Jointly designed by the Giorgetti and Maserati teams, under the guidance of Giorgetti's Creative Director Giancarlo Bosio and Maserati's Head of Design Klaus Busse, the Giorgetti Maserati Edition interior design collection and the Grecale Maserati Giorgetti Edition are distinguished by a unique design inspired by dynamism and movement.

"The Giorgetti Maserati Edition collection doesn't exist as a standalone project—it's not simply a co-branding exercise, nor the classic licensing arrangement to create a new branded collection. Instead, it weaves naturally into Giorgetti's collections. It's the meeting of two identities founded on profound, shared values that merge to create something that speaks to both worlds without belonging exclusively to either," remarks Giovanni del Vecchio, CEO of Giorgetti.

This thoroughly Italian partnership is founded on shared values: meticulous attention to detail, the pursuit of perfection, and the desire to offer unique experiences. Both brands embody the Italian concept of "beautiful and well-crafted," appealing to a refined, sophisticated audience that demands uncompromising quality. A genuine creative dialogue in which each brand inspires the other, opening new perspectives and giving shape to novel challenges.

"For well over a century, Maserati has stood for Italian luxury in much the same way as Giorgetti. We're absolutely delighted with this partnership, which perfectly exemplifies refined elegance and excellence in every aspect of design and engineering. Our collaboration with Giorgetti dovetails beautifully with our vision to become the guardians of 'Made in Italy,' forging meaningful connections and stirring emotions while sharing our stories of innovation, heritage, uncompromising quality, and the exclusivity that binds our brands together," explains Santo Ficili, COO of Maserati.

The collaboration with Maserati represents the beginning of a journey that will continue over time, with the development of new living areas and additional products resulting from the synergy between the two brands.

Setting The Dubai exhibition accompanies the Grecale Maserati Giorgetti Edition car with a scenic narrative that tells the furniture collection through three living compositions.

An immersive narrative showing how the Trident of Neptune, Maserati's iconic symbol, inspired a collection that pays homage to the harmony of the sea and the power of the winds, elements that have always been linked to the automotive brand's identity.

Just as Maserati cars bear the names of raging winds—such as the Grecale SUV—so the collection immerses itself in the fascination of the underwater world, evoking the mystery of mermaids and the dynamism of waves. From ocean depths to boundless skies, the narrative comes alive through evocative names inspired by legendary water nymphs, creatures of extraordinary beauty and strength.

A first living area is dominated by the scenic Nereide modular sofa, accompanied by the Ploto coffee table in painted metal with leather band applied via magnetic mat. Opposite, the Seidon sofa-sculpture, upholstered in satin leather, completes the scene with a sculptural and sophisticated presence.

A second composition features the Lorelei sofa and armchair, designed to envelope those who sit in it in a seductive and comfortable embrace.Their leather shells, joined in a dynamic and refined gesture, recall the wraparound profile of Maserati car seats. Next to it, the silhouettes of Teti coffee tables, ottomans and storage units interact with the set of three Ligea coffee tables, in a game of volumes.

A more intimate corner that invites relaxation uses the Lorelei armchair, accompanied by the Sibilia coffee table, whose frame serves as a natural sounding board, and the Teti pouf, with its leather-covered base and upholstered seat resting lightly on it.

The three compositions are complemented by the Neomeris rug, featuring a sea-wave pattern, handtufted in bamboo silk.

Location

Al Tayer Motors Maserati Showroom

Sheikh Zayed Road

Al Manara, Dubai