OMEGA Unveils Its Most Intimate Secret Yet in “My Little Secret” Campaign

Luxury watchmaker OMEGA has revealed its latest innovation in style and precision with the introduction of the first-ever Aqua Terra 30 mm, presented in its new campaign titled “My Little Secret.”  Designed to meet the growing demand for versatile, ready-to-wear timepieces, the collection debuts in the hands and on the wrists of six influential women who embody modern elegance and personal expression.

A Collection Made for Her

At the heart of the new campaign lies a watch created not just to be seen, but to be felt. The Aqua Terra 30 mm is a fusion of sophistication and innovation, crafted in 12 distinct references featuring a range of vivid dials and luxurious materials. From 18K Moonshine™ Gold and 18K Sedna™ Gold to stainless steel and two-tone combinations, each model is a statement of individuality and refined taste. But the true breakthrough lies within: OMEGA’s latest calibres the Master Chronometer Calibre 8750 (for stainless steel and two-tone models) and the Master Chronometer Calibre 8751 (for 18K Sedna™ Gold) have been completely reimagined for the watch’s delicate dimensions. It’s precision on a more personal scale.

“The most beautiful part of the watch is the one you cannot immediately see,” says Raynald Aeschlimann, President and CEO of OMEGA. “Our new calibres represent OMEGA's highest expression of precision engineering, hidden within yet defining the watch's essence.”

A Secret Worth Sharing

Breaking new ground in storytelling, the “My Little Secret” campaign reveals how the Aqua Terra 30 mm becomes an intimate treasure shared among remarkable women. In a striking short film, the timepiece is passed from one woman to another in a series of rhythmic, symbolic exchanges a secret so beautiful, it refuses to be kept.

The Faces of the Campaign

OMEGA brings together six women whose achievements and presence resonate far beyond their fields:

• Ashley Graham – A trailblazing model, entrepreneur, and advocate reshaping standards of beauty and representation.

• Danielle Marsh – A K-pop artist whose distinctive vocals and artistry have captivated global audiences.

• Tems – A Grammy-winning singer-songwriter celebrated for her rich, layered compositions.

• Marisa Abela – A BAFTA-winning actress known for her powerful roles, including her portrayal of Amy Winehouse in Back to Black.

• Ariana DeBose – An Academy Award-winning performer with an electrifying presence across stage and screen.

• Sunday Rose Kidman Urban – A fresh face in fashion, bringing authenticity and a new voice to the modelling world.

Each ambassador wears a piece from the Aqua Terra 30 mm collection that reflects her unique style and energy, reinforcing the collection’s message: this is a watch that speaks to the soul, not just the wrist.

OMEGA’s “My Little Secret” is no longer a secret—it's a celebration of modern femininity, mechanical brilliance, and the quiet confidence that comes with knowing you wear something truly exceptional.