Aston Martin is illuminating the Las Vegas skyline as part of its largest ever Formula 1® marketing presence, celebrating the intensity of the British ultra-luxury performance brand ahead of the highly anticipated FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX.
Putting its high-performance products at heart of the innovative new event, Aston Martin’s partnership with the Las Vegas Grand Prix will see the brand’s largest VIP customer programme, activation of thrilling track experiences and the display of immersive Aston Martin content on Sphere throughout the race week.
The new street circuit also becomes a digital environment on Aston Martin’s award-winning luxury configurator – the first time an F1® track has featured in an automotive configurator.