Capturing instant magic with a FENDI click
Within the colorful and irresistible Summer 2021 Capsule Collection featuring ‘70s references and ‘90s vibes, FENDI presents a special collaboration with the iconic Polaroid brand, inventor of the first instant camera designed to capture community and individuality. Born from the idea to personalize the classic Vintage Polaroid OneStep Close-Up 600 camera with the FENDI DNA, this Polaroid camera combines the design of this renowned instant camera from the ‘90s with the multicolour FF Vertigo.
The FF Vertigo motif—a new magnetic motif offering a twisted, turned version of the classic FF logo—and FF Fisheye motif—where the signature FF logo appears wavy and fluid, as it is seen through a fish-eye lens—are the results of the new collaboration between FENDI and the New York based artist Sarah Coleman who is known for her disruptive manipulation of designer’s materials that she employs to rethink and repurpose everyday objects with an ironic filter. FENDI collaborated with her in the Design Miami/ 2020 edition where she was commissioned to reinterpret the Miami Design District FENDI Boutique and create a series of one-of-a-kind design pieces.
The FENDI and Vintage Polaroid OneStep Close-Up 600 instant camera is available in FENDI Boutiques worldwide and on fendi.com.