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  • Writer's pictureluxpressomagazine

TAG Heuer CARRERA CHRONOGRAPH for the Lunar New Year 2024


As the Lunar New Year approaches, TAG Heuer is proud to present two limited-edition watches that beautifully blend our racing heritage with the rich symbolism of the Chinese Dragon.

The Chinese dragon, a symbol of power and charisma, has always held a special place in the Chinese culture. As a mythical being, the dragon represents imperial strength, unity, power and charisma.


Combining Chinese cultural heritage with TAG Heuer's racing DNA, these watches embody tradition and innovation and encapsulate the essence of the Year of the Dragon.

The caseback is adorned with a majestic Chinese Dragon circling the sapphire glass, with engravings indicating its limited-edition status. Each watch also showcases our in-house developed movement, the Calibre Heuer 02, assuring impeccable timekeeping.

These masterpieces are complemented by an elegant red alligator leather strap, with a bespoke box, echoing the profound red of the watch with an elevated Chinese Dragon symbol.

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