• luxpressomagazine

TAG HEUER TEAMS UP WITH POP CULTURE ICON: SUPER MARIO


TAG Heuer and Nintendo have created a limited-edition smartwatch featuring Nintendo’s most famous character: the energetic Mushroom Kingdom hero, Mario, who takes over the TAG Heuer Connected to celebrate the beginning of a long-term collaboration between the two brands. What’s the result when two iconic brands in their respective fields come together ? A watch that stands out and brings new creativity and daring style to the avant-garde watchmaker’s collections. The intrepid, iconic hero comes to life in this luxury smartwatch that combines sport, technology and elegance in one dynamic package. In this collaboration, the TAG Heuer Connected is offering wearers a fun new way to get more active, feeling the thrill of achieving goals throughout the day.

Generations of gamers have grown up with Super Mario, with more than 370 million Super Mario games sold worldwide since 1985. Super Mario – with his red cap and blue overalls – has become recognized the world over. “The inspiration for this collaboration came from our desire to gamify and bring excitement to our new

wellness application and Super Mario instantly came to our minds,” says Frédéric Arnault, CEO of TAG Heuer. Thanks to the TAG Heuer Connected, action is at the heart of this TAG Heuer x Super Mario collaboration. This brand-new digital creation, combining luxury and sport with fun features along the way, encourages the wearer to get out and about and step up their physical activity with Mario, to be rewarded by the pleasure and satisfaction of marking their progress.

Mario himself is always on the move, whether he’s running and jumping, or playing sports like golf and tennis. His upbeat and active personality will encourage wearers of this smartwatch to enjoy moving too. With its watch face, which becomes livelier and more animated the more the wearer is active.